The following information is a guideline for using your keywords to rank your web pages.
Title Tags
First and foremost, make good use of your keyword phrases in the title tags. Be sure to add local phrases, such as city and state for optimizing your Local SEO.
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The meta description is the second most valuable area to make use of your keywords. Most search engines use a maximum of 160 chars for the description, so try and be creative with your description. Example: Wow! Top hair stylist in Santa Rosa, CA Emily Von Tress is an artist from cut to color. Best creative skills behind the chair. **Visit Today**
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Optimize your images by assigning the keyword to the image file name and to the image alt attribute. Do not add a title attribute. It is recommended to use exact match once, otherwise, use partial match.
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Use your keywords in the URL of your pages and posts whenever possible. Be sure to separate the words using hyphens. Avoid using URL parameters such as ?=123.
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